Ektron

Introduction

Ektron CMS400.NET provides a complete platform with all of the functionality necessary to create, deploy, and manage your Web site. Business users benefit from an intuitive user interface for managing their Web sites content, messaging and analytics. A comprehensive SEO Toolkit makes sure people can find your site.

Memberships, personalization, subscriptions, geomapping and Web alerts keep your site visitors coming back and social networking and Web 2.0 tools (including wikis, blogging, polls, and forums) grow your online communities. Translate content on-the-fly with the best-in-class automated localization support, allowing you to easily deploy in a multi-lingual environment. Apply workflows, approvals, and permissions as well as maintain a complete history of content changes.

Client Challenges

• The needs to simplify, automate, and standardize processes and improve content management levels, increasing performance while reducing complexity.
• A common tool to provide proper support in creation, management, distribution, publishing of product information and a complete life cycle of managing pages on a site.
• An easy document management system for corrections, adding of files in fast and easy with a complete browser-based, online HTML WYSIWYG (What You See is What You Get) Editing.
• A methodology to allow multiple users to work on a website simultaneously by giving them different access levels and permissions roles.

Ektron Features implemented by Ameex

• Taxonomy: Ektron taxonomy is a content level categorization system that uses one-to-many relationships to create a scalable organization of content. Content is categorized in the database by how it relates to multiple categories, allowing it to be accessed in multiple ways for multiple purposes. We implemented taxonomy to multiple hierarchical levels with almost 200,000 categories.
• Search Engine Optimization: There are four important pieces that a search engine looks at when examining a Web page - URL of the page, the title of the page, the description of the page, and then the content. With Ektron CMS400.NET content management system, you have easy access to every aspect of this initial, and very important, on-page optimization.
• eCommerce supports all product types, from single items, to complex products , bundles and kits. ecommerce takes advantage of key CMS400.NET technologies, including Smart Forms and market-leading taxonomy and search. We implemented ecommerce in multiple projects in version 8.0. Product entry Smart Forms standardize the way that products are entered; all of the information, attributes, and descriptive text is entered in one place and goes into the database as structured XML data (making it easy to repurpose this content wherever and whenever you need it).
• URL Aliasing: Human-readable URLs are predictable and scalable, following consistent patterns that can apply to all of your sites. The use of words and phrases that actually define the page itself increases these aliases search engine rankings. By following a pattern, they are scalable, and that pattern can be used across your sites as they grow. CMS400.NET provide tools to generate auto aliasing, taxonomy, folder, RegEx and manual based Urls, with consistent structure.
• Web 2.0 tools: CMS400.NET provides the most comprehensive and complete Web 2.0 toolbox to ensure you meet and exceed your Web site's goals and vision. Utilize new and existing CMS features like activity streams, forums, blogs, wiki, five-star rating, or tagging to build rich and powerful Web applications for any Web, intranet, or extranet scenario.
• Others: Social Media Optimization, Digital Marketing Strategy, Rich internet applications, SharePoint integration, collaboration and integration, ROI (Return On Investment) are the other benefits that come along with Ektron CMS. We provide efficient technical solutions in upgrading websites from older to new versions. We are keenly aware of the world cultural diversity and are set up to assist clients/ websites in enabling multilingual functionality in Ektron. We provide advanced features of displaying contents in a website by using latest technologies in .Net framework 3.5, Ajax, jquery, XSLT. Can Integrate 3rd party tools (for Email merger, content editor, grid view list) to Ektron websites to meet client requirements. Integrated Google analytics code, Ad tags and search functionalities (Ektron and Google site search). We add value to the website by providing customized user cookie tracking tool where web users can be tracked based on the clicks in the website. The leads that are tracked are captured to the system and generate reports. These reports would further be helpful to sales team to do the marketing. Additional tools like customization on Ektron user/ content management can also be provided on client request.