acdp

Acquia CDP Implementation Experts

We can help you implement Acquia CDP (Customer Data Platform) to give a 360-degree view of your customers and help deliver engaging and personalized experiences at all touchpoints.

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  • Why choose Acquia CDP?

    As customer data becomes siloed with different systems and channels, marketers struggle to engage users as they move across touchpoints. Acquia CDP is a real-time Customer Data Platform that provides deeper insights into your business and marketing performance. The analytics and segmentation can help marketers get a single view of customers and focus on data-driven marketing. With Acquia CDP you can engage customers by promoting relevant content, enhance conversions, and maximize their lifetime value.

    • Real-time data and analytics
    • Provides profile data from any digital & physical source
    • In-built Machine Learning system to segment users
    • Can view KPIs at a glance
    • Integrates with any outbound MarTech systems
    • Rule-based personalized email campaigns.

Our CDP implementation approach

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    Analyze the data

    Data is the foundation for CDP. Our CDP implementation strategists analyze the data you have on your customers on different channels i.e., website, mobile, social media, transactional, in-store activities, etc., and analyze its quality and accuracy.

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    Segmentation

    We segment your target audience based on their behavior, demographics, psychographics, etc., to understand their needs and expectations throughout the journey.

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    Implement CDP

    By implementing Acquia CDP, data from different sources are combined to create a single view of your customer.

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    Integration

    We integrate your CRM, ERP, and other third-party tools with the CDP for better usability.

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    Execution

    Through your digital marketing ecosystem, we help orchestrate personalized marketing campaigns across channels and deliver meaningful experiences for your customers.

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    User Training

    Train your internal teams on how to measure and monitor CDP performance and conduct targeted campaigns at scale.

Some of the clients we work with

  • Racc
  • Purdue
  • Epilepsy
  • Dell
  • Prudential
  • Perrigo
  • Meadjohnson
  • Reckitt Benckiser

Insights

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WEBINAR

Driving conversions through deep-personalization

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BLOG

Can CDPs Solve the Customer Data Puzzle?

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BLOG

Delivering Unified Customer Experience Using the Customer Data Platform

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