Ameex-Optimizely B2B Commerce Workshop
Empowering B2B Manufacturers & Distributors with a Seamless Digital Commerce Experience to Increase CLV & Drive Conversions
The B2B industry is experiencing a paradigm shift from traditional transactions to experience-driven commerce. According to McKinsey, over 80% of B2B firms consider a unified commerce strategy as a key enabler to higher profitability and enhanced CX. Join us for Ameex & Optimizely’s hands-on B2B commerce workshop (curated for B2B manufacturers & distributors), as we show you how you can take the first steps to adopting e-commerce and meet the evolving demands of today’s B2B buyers!
Presented by Ameex
September 27th, 2022 11 AM SGT | 2 PM AEDT
About this Workshop
The dynamics of the B2B market are shifting drastically, with the pandemic accelerating the need for B2B manufacturing companies to incorporate e-commerce into their strategy and pushing digital transformation to the forefront of boardroom agendas. These rapid changes have triggered B2B organisations to rethink and enhance their customer experience – from revamping their websites & applications to having the ability to conduct business transactions online.
73% of B2B decision-makers are now millennials – These buyers prefer to learn about products through digital channels, and only the B2B manufacturers & distributors who engage these buyers on their preferred channels will benefit in the long run.
“Great for Growth” - JOIN US to learn how you can optimise your online customer experience through automated order management, centralised and dynamic product catalogues, customized pricing & quotes, and AI-based personalisation for your B2B commerce website!
What You Will Learn:
Advanced Order Management
Get started with automated order management for online purchases, recurring orders, quick orders, order history, invoicing, and purchase requisitions for a next-gen customer experience.
Configurable Kits & Dynamic Categories
Simplify product & inventory management with custom catalogues and improved back-end management to enable a seamless e-commerce buying experience.
Customer Specific Pricing & Request for Quote
Use the Request for Quote (RFQ) function to request pricing directly from a sales rep, allowing for preferential pricing and qualified lead engagement.
Streamlining the Paths to Purchase
Leverage AI-based recommendations and effectively use personalisation to customise the customer journey and create cross-sell & up-sell opportunities at each step.
Who should attend?
- C-suite Leadership
- Heads, VPs, Directors, Managers of IT
- Heads of Commerce
- Heads of Digital
- Heads of Product
- Heads of Marketing
- Sales Leaders
- Developers
- Any functions that are involved with managing website & commerce
Join us as we explore Optimizely’s B2B Commerce Cloud - designed to help distributors drive efficiency, increase revenue, and create a seamless buying experience that keeps customers coming back for more. With this fully configurable and scalable solution, distributors can drive everyday business all in one location.
Our Speakers
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Ramiz Khalid
Global Lead, Technology PartnershipsRamiz specializes in helping clients humanize their digital transformation strategy and re-invent the digital customer experience to evolve for the needs of tomorrow.
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Steven Croft
Director of Solution Architecture, APACSteve leads the Solution Architect team for Optimizely APAC and holds a solid 19+ years of leadership in IT software, services, and solutions across the Asia Pacific region.
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Ranga Srinivasan
CTO & Co-Founder, Ameex TechnologiesRanga Srinivasan is the CTO and Co-Founder of Ameex Technologies and its subsidiaries. He is a strategic visionary heading a 600+ strong team to help global brands deliver personalized, omnichannel content, and product user experience to their customers.
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