5 FAQs on Google Analytics 4 (...and Why You Need to Switch to it?)

Authored by Ameex Technologies on 29 Sep 2022

Google Analytics was first introduced in 2005. As a platform for gathering data, Google Analytics has dominated the market, giving businesses a greater understanding of their customers and allowing insights that spur corporate expansion. The omnichannel method is supported by the most current release GA4.

1) What is GA4?

The new version of Google Analytics is known as GA4, or ‘Google Analytics 4’. Most people currently utilize Universal Analytics, which was its predecessor. Google initially made GA4 available in October 2020, citing changes in user behaviour and privacy regulations as the primary drivers of the transition. After July 1, 2023, if you still wish to use Google Analytics to gather data, you must switch to GA4.

2) Should I now change to GA4?

Yes. Implementing GA4 now will allow both GA4 and GA3 to work in tandem to process data points, until the eventual transition period of Google Analytics 4 takes full effect. So, one can get used to working with GA4 without giving up on Universal Analytics. No timeline for sunsetting Universal Analytics has been announced, but the longer you can have GA4 running - the better it will be in terms of reducing the impact of losing historical data. The decision to switch or not will no longer be an option in just a short while. So, if you have time and can put everything in place before July 2023, you should do it.

3) What separates GA4 setup from Universal Analytics?

GA1, 2 & 3 works in a session based on the cookie concept. They collect web & app data in separate property. It doesn’t help marketers understand the conversion attribution. GA4 web and mobile are measured into one property. It is a pure event & user centric data model.


4) What advantages does GA4 offer?

The advantages of Google Analytics 4 are:

  • Cross-platform: Consistent metrics and dimensions for combined reporting on the web and apps.

  • Faster and fully expandable event model for more detailed and flexible insights and analysis. Flexible and Efficient.

  • Improved data visualization for ad-hoc analysis to gain a deeper knowledge of your users and their user journey.

  • Possibility for machine learning to automatically surface insights, anomalies, and forecasts.

  • Analytics tools are created with privacy in mind; for example, visitor IP addresses are anonymous by default.

5) How is GA4 useful for marketing?

GA4 is relevant for two main reasons in marketing:1) Predict client behaviour 2) More carefully gauge engagement as the measurement model is based on events and parameters

The tracking of users across platforms and devices is one of GA4's most potent capabilities. This enables you to obtain a thorough understanding of how customers engage with your business whether they are using your website, your mobile app, or both. The use of "data streams," which are effectively distinct "views" of your data that you may construct based on specific criteria, enables this. The other major benefit of this is that it greatly simplifies conversion tracking because you can see the whole user experience from beginning to end regardless of the platform or device the user is using.

Contact Ameex that can offer you expertise on Google Analytics 4 and help your business gain repeat customers.