Critical Capabilities of the AEM Web CMS

Critical Capabilities of the AEM Web CMS

Authored by Ameex Technologies on 22 Oct 2018

No matter the nature of your business or industry, your website will be the main point of contact between you and your target audience. We can equate the importance of the site, today, to what a company's landline used to represent more than 15 years ago.

It provides you with both a confirmation of a legitimate business and provides visitors with information about the nature of your business. And while landlines can still do this, websites do it much better.

With this in mind, you will need to make sure that you will make an excellent first impression by delivering both convenient marketing management and positive customer experience. For that to happen, you will need to make use of a robust web content management solution (CMS). 

If we were to go by referral, business giants such as Microsoft, Dell, Philips, MasterCard, Motorola, Nissan, and many others are all using the Adobe Experience Manager (AEM).

The Benefits of AEM

One primary reason why AEM is so popular is that it works to simplify the management and delivery of a website's contents. It also helps manage the assets of a site by lessening any complications and delivers the right experiences to the right people.

In other words, Adobe Experience Manager will provide you with the digital foundation to quickly create, manage, and deliver personalized content to all of the customers that visit your site. 

Among AEM's core features, we have:

Out-Of-The-Box Components - This feature will allow you to create website pages by making use of background-compatible, out-of-the-box components such as forms, page navigation, search teasers, etc., saving a lot of time for authors and developers alike. 

In-Context Editing

With its in-context WYSIWYG interface, you can create, publish, and update pages much faster and easier than before. It is thanks to its many drag-and-drop components, reusable content, simple keyboard shortcuts, and visual search capabilities. 

Responsive Web Design

Reusable content such as layouts, text sizes, content, navigation, and images, are automatically adjusted to fit across multiple devices, depending on the preferences of your customer.

The MasterCard Use Case

MasterCard is operating in over 210 countries. And while most people identify it as a credit card company, they identify themselves more as a technology company than anything else. They connect businesses, consumers, financial institutions and even entire governments. Each of them visits their website for different reasons, and it was in MasterCard's best interest to address their individual needs and providing them with the information they required.

As expected, most of their customers do not have enough time to scour their website to find what they were looking for. Before MasterCard partnered up with Adobe, much of the content on their site was out of date, in large part because their website was hardcoded and difficult to update.

When they partnered up, the primary goal was to deliver a great digital experience online, while, at the same time, have a solution that was both user and author-friendly.  Part of that initiative was to have a website that worked equally as well either on a desktop, tablet, or mobile phone. 

Only two weeks after MasterCard's new and improved website was launched, its traffic increased by up to 30%. It was a transformation of a site that originally had about around 2500 pages and dropped it down to only about 200. They also built a content library from which people at MasterCard could merely drag-and-drop elements on a page without any additional tech resources. 

If MasterCard's website is any testament, is that the AEM Web Content Management Solution works. It will help your website provide a better experience for the user, and it will allow you to build your site easier than ever before. For more information, contact us today.