Conversational UI is Best For User Engagement
Treat your customers like royalty and they’ll be sure to return the favor. Imagine if every time a customer visits your site, you could personally welcome them, tell them what’s new, give them a custom token of appreciation for being a loyal customer and dynamically engage with them on the fly. With Conversational UI, all of this is possible. All of this, and more.
Conversational UI is just another way for users to interact with your brand online, but by using natural language. In this segment, let’s take a look at why Conversational UI is one of the best ways to engage users (points going to cover in this video).
Nowadays, customers expect a personal touch when interacting with a brand. It doesn’t have to be somethingfancy butshowing your customers that you recognize them and appreciatetheir brand loyalty goes a long way in strengthening existing relationships and nurturing new ones.
One easy way to do this is sending users messages through conversational UI - custom greeting message when users visit your site, asking them about their satisfaction with a previous order, or asking new users if they have any questions about your brand, or if you can help them find something they’re looking for. Taking small steps to provide a personalized user experience can go a long way in increasing customer satisfaction.
Sending users custom messages when they visit your site, app, or social media channel is an easy way to change up the content your users notice on visits as well. These dynamic messages can keep users engaged across sessions and devices, and the experience can be customized.
For example, one highly effective way to serve engaging content to your users while they’re shopping is by upselling and cross selling recommended products that they’re already interacting with across the site. This keeps them engaged, interested, and dynamic and at the same time increases conversions and revenue for the site, and this is all served in a UI that doesn’t detract from the main content the customer is viewing.
Another huge benefit of having a conversational component to your digital properties is the ability to push relevant real time information directly to the user, encouraging them to stay on your site or app for longer. Conversational UI is generally overlaid on top of the main application or site content, so serving personalized coupons, sale information and other important announcements to the user won’t distract them from the main site or application content yet encourages them to stay on your site.
These are just some of the ways Conversational UI can keep users engaged on every visit to your site or app. You could also run seasonal promotionals, loyalty or subscription rewards or other unique campaigns to engage directly with the user. Finding a commerce based conversational UI solution is one of the most effective ways to stay connected with your users across sessions, channels and devices.
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