5 Reasons Why Drupal 9 Could Accelerate Your MarTech Stack’s Performance

5 Reasons Why Drupal 9 Could Accelerate Your MarTech Stack’s Performance

Authored by Ameex Technologies on 16 Sep 2020

Every modern customer-centric organization would have a collection of MarTech stack to optimize and augment its marketing process throughout the customer’s journey. 

According to Gartner, marketing leaders are spending 26% of their marketing budgets on MarTech solutions. However, the study also pointed out that marketing leaders reported only utilizing 58% of their MarTech stack’s potential emphasizing the need for an efficient DX platform to get the maximum out of their MarTech Stacks.

The recently launched Drupal 9 helps to integrate your content, commerce, and MarTech solution so seamlessly (than with the previous versions of Drupal) that it provides an outstanding digital experience for customers. Here are the top 5 reasons.

1.    Marketing Automation

Marketing automation helps to manage marketing processes, multifunctional campaigns across multiple online channels automatically. Drupal 9 contributes many marketing automation modules as open sources including HubSpot, Marketo, Pardot, Google Analytics, and Mailchimp, etc., to streamline your e-mail and social media campaigns, lead generation, and lead tracking, etc. for better customer engagement and conversion.

2.    Personalization

By drawing geolocation, browser history, device type, and behavior taxonomies, Drupal 9 helps you build unique and personalized profile for each visitor thus allowing you to recommend products that are suited for the individual prospects. With personalization modules like Acquia Personalization (formerly Acquia Lift) or any other third-party personalization engines, Drupal 9 provides individualized experiences that can increase your ROI through target marketing. 

3.    Data Centralization

Collecting customer data across all digital touchpoints helps in knowing their profile better and target them easier. Drupal 9 can easily integrate with Acquia’s AgileOne or any other external Analytics tool, CDPs, DMPs, CRM, or any other data platforms to deliver consistent user experience across all channels. Further, as Drupal 9 follows API first approach, integration with any third-party system is effortless.

4.    E-Commerce

Drupal 9 has modules for seamless integration with E-Commerce platforms like Elastic Path, Shopify, Magento, and BigCommerce. The products from the E-Commerce sites can be synced as Drupal entities on Drupal sites to deliver content-driven commerce experiences.

5.    Easy Integration With DAM & PIM

With rapidly evolving customer expectations, marketers are always pushed to update and redesign the existing content on their website. With excellent API capabilities, Drupal 9 helps in centralizing and optimizing key digital assets and product information and manages to increase the company’s online presence quickly.

For more information, read our point of view on what marketers and digital teams can expect from Drupal 9

Final Thoughts

Drupal 9 has unleashed the full potential of customizing your websites according to the changing marketing trends and increasing customer needs with reduced dependencies on IT teams. For example, the flexible layout builder would now allow you to a create wide variety of quick campaign pages, or landing pages, or promotional pages for SEO/ SEA within minutes, thus accelerating the performance of your MarTech stack and paving way for better user experience, improved targeting, and conversion rates. 

To provide superior customer experience and utilize the full potential of your MarTech stacks with Drupal 9, contact Ameex’s digital expert team today.