How to Manage Drupal and Magento Headless Integration
With the digital environment evolving at a rapid pace, it's no wonder that more and more online consumers are looking towards personalized content and overall better experiences. It is the reason why many businesses have begun enhancing their customer buying journey.
They've done so in numerous ways including product videos and descriptions, testimonials, user-friendly graphic user interfaces, etc. By diversifying their content, companies are looking to retain their customers' attention better and help them in their purchasing decision.
Magento for eCommerce
When we talk about e-commerce solutions, Magento is among the best names out there. Thanks to its multistore capability, configurable products, layered navigation, and multi-language options, among others, Magento is among the best e-commerce platforms.
Since it's highly scalable, it's ideal for medium to large e-commerce organizations as well as businesses that look for custom experiences. It has numerous features, allowing store owners to feature thousands of products at a time. Likewise, Magento allows for full control of customer information, products, inventory, record keeping for multiple websites, etc., all from a single admin dashboard.
The area where Magento is lacking, however, is in the content management system (CSM) department. A designer using it will need to have extensive knowledge of HTML to manage the content effectively.
Drupal for CSM
An excellent companion for Magento is Drupal. The latter can seamlessly integrate with the e-commerce architecture of a company, such as Acquia. Acquia strategy is to combine its cloud-based e-commerce platform products with Drupal.
Among those who've been using these integrations are Demandware, Oracle/ATG, IBM WebSphere Commerce, SAP/hubris, and Magento, alongside others. As a consequence, integrating a CMS and e-commerce would create a hybrid solution by using a headless approach such as Magento for e-commerce and Drupal for CMS.
Why such a Magento - Drupal Headless Integration?
By making use of such an integration, companies can provide an engaging and compelling site. You can personalize your content via blogs, vlogs, images, etc., and based on numerous factors such as gender, location, age, customer's journey. Both platforms would exist at the same time.
Magento will handle product management while Drupal would handle content. Furthermore, content will be managed in a user-friendly manner than it would be possible for Magento to do as a single editor. Drupal, on the other hand, would be easily scalable and offer more protection in the face of any security breaches.
How to Integrate Magento and Drupal?
As far as the front-end user is concerned, there will only be the Magento store, which will be showing commerce and content. For them, Drupal is not visible. Nevertheless, the content will be managed solely by Drupal, which will automatically display in the Magento store. Magento will also feature a listing page, listing the content added in Drupal.
The API service will be created by Drupal, which will then be used by Magento to render the content. Besides, both Drupal and Magento have their web and database, while the admin will manage everything.
Aside from the content, itself, other matters such as page headers, footer, sidebars, etc. will only be featured in Magento. The material will show at the Magento store, but it will also appear in Drupal via API but in a headless manner. It means that, as far as the end-user is concerned, Drupal would never make its presence felt. So, with that said, any changes that need to be made to the content, it will be done through Drupal.
If you are looking to make the Drupal and Magento headless integration for your business, we are at your service. Our certified and highly skilled consultants will be alongside you every step of the way.