5 Ways Sitecore’s Moosend Can Assist You in Marketing

The recently Sitecore-acquired Moosend is an ‘intelligent’ platform that provides excellent marketing solutions to businesses worldwide. If you’re a marketer aiming to launch a product or service, or simply improve the process flow of your day-to-day marketing activities, Moosend can be your reliable partner.

Here are 5 ways Sitecore’s Moosend can assist you in achieving your marketing goals:

Personalization

Moosend believes in encouraging their customers to send personalized emails at scale. At the marketers’ end, the email content can be altered based on preferences, products, customers’ behavior, and custom fields. You can create a simple email and customers receive a personalized version almost magically. Repetitive email sequences can be personalized too. Moosend is AI-enabled. This means you have the flexibility to send product recommendations considering your customers’ tastes and preferences. More revenue is guaranteed!

Automation Workflows

Automation Workflows are a chain of automated events depending on a unique trigger. As a marketing automation platform, Moosend lets you categorize mailing lists, send newsletters, and analyze and assess email campaign performance. The automated workflow gives you freedom from repetitive tasks, allowing you to focus on other important tasks at hand. Moosend’s automation can be used to notify the customers to purchase the abandoned item in the cart, send a product promotion email solely to subscribers who have clicked on the link of the previous newsletters, and eliminate subscribers from the email list if they haven’t opened the last few emails.

Multiple Templates Available

Sitecore’s Moosend offers over 70 free, fully responsive, fully customizable email newsletter, landing page and subscription form templates for marketers to launch their next marketing campaign smoothly. By using these templates and with no coding skills, you can create anything in a short span of time. The easy-to-use drag & drop editor further eases the process. These templates can be optimized for mobiles, desktops, or tablets.

Landing Page Building Option

Marketers can utilize Moosend’s built-in landing page builder for developing landing pages. They don’t need to have coding knowledge and experience. The editor is completely customizable and features a template gallery for people intending to establish a landing page quickly. With more landing pages, there can be more leads. Businesses can use their own domain names for the landing pages.

Tracking and Analytics

By using Moosend, as a marketer, you can conveniently track customers. If you’re fluent in Google Analytics, Moosend has integrated the same in its system. Monitor the audience for landing pages and emails simultaneously. You can check average clicks, traffic, and bounce rates. You can even frame triggers and automations based on the observable data. By accessing the Moosend dashboard, emails can be manipulated for an A/B Split test campaign. With customer feedback, your campaign moves in the right direction. Moosend offers several analytics-related features, helping the marketers enormously.