What is the Future for UX Design?
There is never a certainty where design trends will end up going. Nevertheless, it's never a bad idea to embrace UX design and how it impacts the end-user. Designing that has the user experience in mind will continue to be a priority going forward. And as one might expect, technological evolutions will have a significant impact on how things will evolve in the realm of UX design. So, what are the things we will need to keep an eye on soon?
More Personalized UX Design
Personalization is at an all-time high. Whether it's personalization regarding text messages following the user's geographical location or if it's email newsletters based on past interactions, personalized UX design is all too familiar. It shouldn't come as a surprise to anyone that this trend will also continue in the future.
Customers are already appreciative of the conversational interfaces with chatbots. 69% of customers prefer chatbots for quick communications with brands. One emerging trend here is the use of hybrid conversational interfaces, which combine Natural Language Processing (NLP) with various graphical UI elements such as videos, images, menus, or buttons.
What we can expect to see in the immediate future regarding UX design personalization are login memory features for easy access, in-app messaging based on past activity, or age-responsive capabilities that adjust design features based on the user's age.
Augmented reality (AR) predominantly is used for gaming or game-like activities. The famous Pokémon Go is one such example. Another example is the MLB At Bat app, where sports viewers can point their mobile device to the field and receive statistical data about the players and their standings.
But outside of the gaming world, UX design can make use of AR technology to present customers with a preview of the product in different settings or environments before making a purchase. And as the camera and display technology are getting better, AR will become more relevant and widespread.
Voice Activation in UX Design
Voice-activated interfaces will become more common as time goes on. Back in 2016, over 20% of all mobile searches were via voice activation and when we factor in Alexa, Siri, or Google Now, it's becoming increasingly clear that this trend will have a significant impact on UX design. Voice activation has several benefits when compared to typing - which can result in some degree of friction with app users. And in a time when voice activation has a 90% accuracy, this trend will soon become mainstream.
Biometric authentication is not necessarily a new concept. But it is, however, becoming more accessible. It is a trend that will help boost security for both end-users and the company that incorporates this technology into its apps. One dominant advantage of this technology is that it can eliminate the need for the traditional login requirement, meaning less friction from the end-user.
By making use of biometrics in UX design, no longer will there be any need for passwords and usernames, and only make use of technologies such as fingerprint scans, facial or voice recognition, as well as an iris scan.
User experience design will see significant changes going forward, pushed in large part by these technological advancements presented here. Personalization will sit at the foundation of these changes, making sure that the end-user will have the best experience possible. For more information on UX design and implementation, contact us today.
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