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Why Businesses and Marketers Use Salesforce Journey Builder

Authored by Ameex Technologies on 28 Apr 2022

As per a study, there is an 80% increase in revenue for businesses that focus on improving customer experience. You can rely on Salesforce Journey Builder which aims to enhance your customer’s experience online. Salesforce Journey Builder is an integrated tool for improving customer interactions in Salesforce Marketing Cloud.

Your business can derive the following benefits from Salesforce Journey Builder:

  • Omnichannel Experience that is Connected

By increasing contact across the business, Marketing Cloud's Journey Builder creates brand uniformity and consistency. This enables the sales and service teams to work in tandem with marketing on the web, social media, SMS, and email.

  • Predictive Analytics

Predictive analytics allows you to track present and future changing customer preferences towards your organization so that you can be aware of them. You can use this via Salesforce Journey Builder.

  • Ease of Migration

Salesforce Journey Builder saves time moving data from other sources because it can be integrated into other sections of Salesforce, such as Sales Cloud and Service Cloud.

  • Real Time Analysis

Real-time tracking helps you to manage campaigns more easily, verify interactions, feeds, and all other campaign aspects while assessing results.

  • Organizing Triggers

Drag and drop functionality can be used to set all triggers and responses. You can visit our Salesforce-related webpage and even SFDC platform to get a better idea of what all you can take advantage of as a user.

  • Personalization

Using Salesforce Journey Builder, Tailored emails can be sent to the targeted audiences based on their preferences and behaviors captured.

  • Available Templates

Predefined templates which include, welcome emails for new subscribers to abandoned trolley reminders are provided by Salesforce Journey Builder.

Bonus Tip:

The secret to success for using Salesforce Journey Builder is to plan ahead. It is critical to have a clear goal in mind and to outline the procedures necessary to accomplish that goal. For better conversions, focus on only one goal at a time while using Salesforce platform.