Paid Search Performance Marketing

Responsibilities

You would be responsible for strategy, planning, actioning & delivery of Search, Social, Display & YouTube campaigns.
You will have to work with multiple stakeholders to plan, implement & measure scalable optimization strategies across multiple markets.
Plan and execute the digital marketing strategies for paid social, SEO (content) and SEM.
Assist in monitoring and daily adjustments of paid advertising campaigns for Google, Facebook and programmatic display ads to maintain target KPI’s-.
Perform keyword research for SEO, PPC, and SEM.
Provide on-page technical SEO analysis and enhancements
Monitor and perform optimization for content and keyword to improve conversion rates for lead generation and app installations.

Experience & Skills Required

4+ years of experience in digital marketing from any e-commerce industry.
Deep knowledge of marketing funnels and application of advanced setup functionality with paid ads for social media, SEM and PPC.
Experience in devising scalable Paid Social & SEM optimization strategies.
A strong understanding of ad formats in Facebook and Google and experience in setting up remarketing /retargeting ads-
Experience in conducting SEO optimization, keyword analysis, conversion optimization, and content marketing-
Familiarity with Google Sheet, Google Analytics, Google Search Console, Facebook Ad Manager, and other digital marketing tools.