B2B Digital Transformation for a Global Automotive OEM Parts Distributor
B2B Digital Transformation
B2B Digital Transformation

Company Overview

One of the world’s largest independent distributors of automotive spare parts, whose customers include OEMs, dealerships and independent warehouse distributors.

The Global Truck Parts Brand had grand ambitions

With a global distribution network that spans over 60 countries, our client wanted to build an effective, global B2B ecommerce platform that allows their business partner’s websites to integrate with their existing website and ERP system for order fulfilment, product catalogs, pricing, inventories, and service APIs. Additionally, they wanted to achieve complete visibility of their partner websites in terms of user engagement in order to deliver unique experiences tailored for every user to help them find the information or product they are looking for.

They were trying to address some challenges too

  • icon-1 Performance Issues

    Product search would take more than 15 secs and 45 secs to load the website. This is a huge lag by web standards and was causing significant user drop-off.

  • icon-two Eliminate downtime

    Legacy systems caused website downtimes during integration of new applications.

  • icon-three Lacked control and visibility of partner websites

    Needed a solid Digital Architecture for rapidly building ecommerce sites for partners and centrally managing them.

  • icon-four Pricing mismatch between ware-house and UPS service call in the website

    Faced serious issues with mismatched ordering quantities for individual products and “kits” or packages. While ordering 5 quantities, the price was calculated for 5 units instead of 5 packages resulting in huge financial losses to the client.

PLatformplatform mobile

    Building a New Platform for B2B Growth

  • Understanding their business environment and digital goals

    Ameex’s Digital Strategic Consulting team consisting of digital strategists, .NET consultants, senior architects and ecommerce consultants.

  • Complete review of their digital ecosystem

    Reviewed their existing architecture to identify risks, areas to improve code maintenance and performance, and identified which data sources or applications to keep or drop.

  • Creating a roadmap

    Defined detailed feature and process areas based on current and future requirements /roadmap

Going Headless

Ameex deployed a .NET Core-based headless architecture so that the client can easily create and manage content from one instance and deliver it across all partner websites built on open-source applications. This hybrid approached was a game changer for the client as it helped them to support localized content and multi-site scenarios, rapidly build customer-facing ecommerce portals for their partners, and have better control over content creation and delivery.

  • Hybrid approached was a game changer for the client as it helped them to support localized content and multi-site scenarios.
  • Rapidly build customer-facing ecommerce portals for their partners, and have better control over content creation and delivery
other content

Enhancing User Experience

Separation between back and frontend allowed our customer to maintain, improve, and fix any issues in the backend, all without affecting the performance and eliminating costly downtime. Layering the architecture and independent servers for the client and business partner’s sites ensured improved code maintenance and performance. Ameex’s website performance specialists fine-tuned the website loading time, which was brought down from 15 seconds to under 3 seconds.

  • Website Loading Time was Brought down from 15 second to from 3 second

The UPS Fix

The Ameex team analyzed the root cause of shipping and order mismatches and then bundled products into a package, therefore correcting the weights in the process. This resolved the pricing mismatch via UPS, eliminating huge losses per shipment.

  • The Ameex team analyzed the root cause and resolved the pricing mismatch via UPS, eliminating huge losses per shipment

Value delivered

  • value-icon170%Reducing time
    to market

    Faster - Headless B2B commerce solution gave the client more flexibility and scalability to rapidly launch partner sites, reducing time to market by 70%.

  • value-icon2500%Improved website
    performance

    Improved Conversion - Improved website performance by 500% - loading time reduced from 15 seconds to under 3 seconds.

  • value-icon3Improved
    Engagement
    visibility

    Increased Engagement – Integration of existing ERP with client’s and their partner’s websites increased data accuracy, visibility and improved customer self-service.

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