Brand Perception Analysis In Twitter

Authored by Ameex Technologies on 04 Sep 2019

A dashboard showing the Twitter footprint of a leading healthcare product client by means of metrics like Influencers, Sentiment trends, Number of mentions, Number of posts, etc.

Problem statement

  • Client is world leader in healthcare products and specializes in infant formulae
  • Client wants to perform a brand sentiment analysis and product reach on Twitter

Our Approach

Brand

Dashboard

v9

Objective

To perform a brand sentiment analysis of various brands in Twitter over a period

Features

This dashboard includes various features such as

  • Drilldown capabilities and filters
  • View of the metrics by date range and sentiment type
  • Dashboard accessibility to relevant stakeholders

Visualization Tool

Tableau

Twitter dashboard - Business Impact

  Brand sentiment analysis showed that the brand perception has been mostly positive.

Case Studies