Brand Perception Analysis In Twitter
A dashboard showing the Twitter footprint of a leading healthcare product client by means of metrics like Influencers, Sentiment trends, Number of mentions, Number of posts, etc.
- Client is world leader in healthcare products and specializes in infant formulae
- Client wants to perform a brand sentiment analysis and product reach on Twitter
To perform a brand sentiment analysis of various brands in Twitter over a period
This dashboard includes various features such as
- Drilldown capabilities and filters
- View of the metrics by date range and sentiment type
- Dashboard accessibility to relevant stakeholders
Twitter dashboard - Business Impact
Brand sentiment analysis showed that the brand perception has been mostly positive.