Optimizing Digital Experience to Increase Membership Count for George Washington University

The Client

George Washington University is one of the largest private research universities in the USA and part of an international network of scholars, advancing new approaches to research on security, politics, economics, and society in Eurasia. Over the years, these intellectual minds have been a flag bearer of the institute and conducted multiple events throughout the year for intellectual stimulation and exchange of ideas around public policy, social welfare, economic perspective, and much more.

The Situation

Since George Washington University conducts multiple events throughout the year, they approached Ameex for overall maintenance and support of their site and improvement of user experience, site security, search engine rankings, and overall performance. Our team of digital strategists conducted a comprehensive assessment to discover their platform’s current capabilities and identified the following problems in achieving their digital goals.

The Challenges

  • Elimination of inconsistency in navigation for seamless user experience
  • Optimization of website UI for mobile and other devices
  • Better coding practices
  • Regular security updates for enhanced protection
  • SEO strategy for improved search engine rankings

Incrementally Optimizing the Digital Experience

Ameex’s team of Drupal Consultants, Drupal Developers, UX Strategists, and SEO experts came together to develop a roadmap and incrementally optimized the platform to meet the institute’s goals.

Enhancing User Experience

Our UX strategists analyzed the users’ needs, behaviors, expectations, and adopted a user-centric approach to redesign the site. The creative team enhanced the design, layout, navigational structure, content, and more as a result of which users could enjoy a seamless navigating experience. Additionally, the team also implemented advanced search functionality to get information faster and accurate within the site.

Site Re-architectured for Better Performance and Security

Our digital site architects removed the vulnerable and deprecated modules that posed serious security issues and re-architectured the platform with best coding practices. This enabled the site to be more stable and better indexed for the search engines. Additionally, Vulnerability Analysis and Penetration Testing was conducted to identify the vulnerable modules and they were removed for added data protection. Drupal security updates were implemented regularly to enhance security.tesg

Improving Online Visibility

OuTo improve George Washington University’s online visibility, our digital marketing experts conducted a thorough SEO audit based on our six-pillar framework and helped the client to improve in each aspect. Our on-site and off-site SEO strategies helped the website to rank higher on the SERP results and generate more online traffic.


Other Outcomes Delivered

  • 50User Experience

    Better user experience for visitors.

  • User-friendlyEnhanced Search

    Enhanced search functionality and ease of navigation.

  • Social-media< 3 Seconds

    Page load time reduced to less than 3 seconds.

  • MobileSecurity

    Improved site security.

  • RecognitionSERP Ranking

    Improved SERP rankings

Today, Ameex Maintenance and Support team continues to conduct periodic health checks and 24/7 monitoring of performance so that George Washington University can focus on delivering exceptional experiences for their users.

Speak to Our Digital
Technology Experts Today

Contact Us