Our client is one of the top players in the global IT hardware market space with a very strong presence in both B2B and B2C segments.
An e-store for refurbished products
Our client wanted to build a feature-rich e-commerce platform to deliver great user experience and improve online sales of their refurbished products. Additionally, they wanted to build an integrated inventory and sales management system at the backend which would enable a seamless experience for their operations and sales team.
Going online was not easy to begin with
- Time Constraint
Customers had to place orders within a specific timeframe
- Faulty Inventory Management System
Flaws in the inventory management system made it difficult to track the inventory.
- Inefficiencies due to disparate systems a roadmap
Orders were tracked manually and lacked integration of both sales and inventory operations systems
But Ameex has been there, done that
Ameex’s Consulting team consisting of digital strategists, Magento consultants and Senior architects
- Conducted site audit with all relevant stakeholders and gained deep insights into their business goals and challenges.
- Reviewed their existing inventory management system and sales operations to identify risks and areas to improve performance.
- Defined in detail the feature and process areas, based on the current/future requirements and defined road-maps.
Achieving Seamless Operation
Ameex deployed a Magento based application so that the customers can easily purchase products at their convenience without being dependent on the sales representatives. Additionally, an integrated inventory management system and sales management system were put in place to have a seamless operational experience.
- Enhancing User Experience
Besides implementing the eCommerce platform and enabling operational efficiencies, the new site was designed with a fresh look and feel. Smart product recommendation capability was built into live inventory, which help allowed customers to quickly find relevant products which maximized online sales conversions.
Complete Engagement Visibility
- Different Payment Modes
Credit card and PayPal were included as a part of the commerce platform to promote online sales .
- Predictive Searching
Predictive search enhance the user experience by reducing the need for large amounts of typing when searching for an item.
- Available Inventory Tracking
A feature was included at the admin level to track the available inventory for smooth backend operations.
- Improved SEO
Improved SEO ensured a better customer experience with improved website speed and a better conversion rate.
- Adobe Analytics
Tag Management Solution to capture web activity and traffic information in order to make informed business decisions.
- Integrated Sales and Inventory Operation
Integrated Inventory and Sales Operations along with custom pricing became handy with all in one system.
Boosted the sale to an average of - Commerce Platform boosted the sale to an average of $100k weekly.
Sales became much more efficient - Channel Sales became much more efficient with better reservation and release of SKU’s.
Marketing & Merchandising became handy – Marketing & Merchand-ising became handy with all in one system.