Helped a leading healthcare client overcome their data platform challenges

Authored by Ameex Technologies on 01 May 2020

The client is a leading healthcare company based in the United States.

Objective

The Client wanted to run targeted marketing campaigns to selected customers, for which the team wanted 360-degree customer information by integrating the data silos.

Challenges

  • Harnessing the power of analytics and leveraging the power of data which was stored at different sources
  • The client faced challenges in the lack of real-time data and cross-functional collaboration between marketing and IT teams 
  • There was a lack of thought leadership on how to bring value from market research, primary and secondary data

Solutions

  • Ameex collaborated with client’s IT and analytics team to understand the complete marketing data flow across disparate systems (Oracle, DB2, SQL Server) building a BUS matrix for use-case driven approach
  • We designed a complete end to end decision science data platform using Google cloud services
  • Built automated frameworks for Data Lineage, Data governance, Data Catalogue, and Data Pipelines
  • Build reporting services and model building framework

Business impact

  • An easier consumption mechanism which uses real-time data of enrolled and non-enrolled users
  • Our new cloud platform helped the client in hastening various customer-centric campaigns through propensity models, demand & Sales forecasting, CLV forecasting, customer golden copy, web personalization, recommendation engine
  • Higher business adoption of data resulted in confidence for sponsorships to key AI/ML products across multiple client stakeholders 

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