Helped a leading healthcare company with insights on customer perception about their brand
Client is a leading consumer goods conglomerate dealing with healthcare, hygiene and home products. There are many brands associated with our client primarily dealing with healthcare services and baby care products
Objective:
- Client runs email campaigns for various baby care products and the objective is to provide insights on customer perception about their products on social media
Gaps/Challenges:
- Absence of a mechanism to mine and store data from social media sites
- Data Consumption is not properly enabled
Solution Approach:
Ameex developed a solution to mine data and display the information related to email campaign performance metrics
A high-level approach is shown below
- Data was extracted from Twitter using APIs
- Data transformation was done using Azure Function and stored in relational format in Azure SQL
- Dashboards were developed on Tableau to showcase the sentiment analysis details- twitter trends, follower count, influencers etc…
Our Approach:
Business Impact
- Overall sentiment was found to be positive, which translates to a positive perception of the brand of our client
- Key words highlighted the main talking points amongst the consumers of the baby care product
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