A leading pharmaceutical company having more than 300 brands, 400 sites and 3700 domains wanted to have a global platform support.
Their objective was to create an effective, unified and connected digital ecosystem. As the brand has a global presence across Europe, Asia, North and South America, they wanted to have a global consolidation of all the digital properties so that they could repurpose and reuse for all of their brands which would in turn reduce their time to market.
Existing ecosystem caused longer time to market and high developer dependency
- A high developer dependency existed for any new page addition or even making small changes. As a result, the platform was not self-sufficient.
- Poor architecture that resulted in lack of reusable features, higher developer dependency and larger turnaround time.
- Reusability features were few due to which features available to one country could not be replicated across other geographies. Hence, a new territory required making things from scratch which overall increased the Total Cost of Ownership.
- Their current architecture was IT centric rather than customer centric, meaning there was limited cloning and localization, high maintenance effort and IT centric governance.
- No dashboard options were available to track performance.
- The overall result was a longer time to market with higher total cost of ownership.
Building the foundation for global integration
Ameex’s Digital Strategists, Drupal Consultants and Senior Architects built a global integration platform keeping in mind to enhance efficiency and performance of their digital properties. The objective was to create an effective, unified and connected digital ecosystem. This required architectural transformation, reducing time to market, seamless site authoring experience,increasing global governance and gather useful metrics to track performance.
Improving the Content Authoring Experience
Redefined the content architecture based on Drupal 8 which enabled the marketing teams and business teams to create pages layouts on their own and publish as per their own preference, reducing dependency on developers for content authoring and publishing. Also, a moderation workflow was added, where the content to be moderated and who will moderate the content can be decided. This self-empowering feature was the key aspect which Ameex delivered,solving a major pain point for the customer.
A global taxonomy structure was created with different menus, breadcrumbs and page template categorization for handling the large product base of the company and to enhance user experience.
- Component Architecture
Ameex built a component-based architecture that enabled components to be easily reused and repurposed across other pages of the site, with global components like headers, footers, content components like sliders, carousal, and dynamic API components for 3rd party integrations. This reusability significantly reduced the time to market.
- Dashboard for tracking performance and monitoring
KPI dashboards were created to track performance, security, compliance and SEO. Monitoring dashboards tracked 24/7 uptime monitoring, version and security updates. These helped the customer to track events in real time. Ameex has integrated powerful dashboard to capture insights on global country and brand specific data pertaining to data, content, and security.
Improving website visibility, brand building and credibility were the focus to enhance the website ranking. This was done by meta data set up, removing broken links, sitemap set up, URL redirects, URL structure and language specific URL. Website performance was also significantly improved by increasing page speed and improving mobile responsiveness.
Being a global brand, there was necessity to have multilingual website which would suit to the native language of a country. Hence a country specific language configuration was done. The websites will have the same look and feel apart from the language. This would imply a global standard but locally adaptable as per requirement built on same reusable
Business impact: Digital Transformation Overview
to 1 month5 months
Time to market for the digital properties was reduced, from about 5 months to 1 month.
Developer dependency for content authoring and publishing was greatly reduced giving the platform a self-empowering feature and solving a major pain point of the customer.
repurposeEasy reusability &
Component architecture was rebuilt to enable easy reusability and repurpose. Acquia Site Factory was used to enable faster cloning and localization.
Mobile 60%Desktop 50%
Site performance was greatly improved both on desktop as well as mobile, with the desktop site improving by 50% and the mobile site improving by 60%
SEO was done to improve the platform by optimizing meta description, H1 tags, crawl error pages and Alt text image.
Desktop response time of the platform was significantly reduced.
A powerful user-centric dashboard was created with key metrics on website health, website uptime, SSL monitoring and version and security updates.