Objective

Their objective was to create an effective, unified and connected digital ecosystem. As the brand has a global presence across Europe, Asia, North and South America, they wanted to have a global consolidation of all the digital properties so that they could repurpose and reuse for all of their brands which would in turn reduce their time to market.

Existing ecosystem caused longer time to market and high developer dependency

• A high developer dependency existed for any new page addition or even making small changes. As a result, the platform was not self-sufficient.
• Poor architecture that resulted in lack of reusable features, higher developer dependency and larger turnaround time.
• Reusability features were few due to which features available to one country could not be replicated across other geographies. Hence, a new territory required making things from scratch which overall increased the Total Cost of Ownership.
• Their current architecture was IT centric rather than customer centric, meaning there was limited cloning and localization, high maintenance effort and IT centric governance.
• No dashboard options were available to track performance.
• The overall result was a longer time to market with higher total cost of ownership.

Building the foundation for global integration

Ameex’s Digital Strategists, Drupal Consultants and Senior Architects built a global integration platform keeping in mind to enhance efficiency and performance of their digital properties. The objective was to create an effective, unified and connected digital ecosystem. This required architectural transformation, reducing time to market, seamless site authoring experience, increasing global governance and gather useful metrics to track performance.

Improving the content authoring experience

Redefined the content architecture based on Drupal 8 which enabled the marketing teams and business teams to create pages layouts on their own and publish as per their own preference, reducing dependency on developers for content authoring and publishing. Also, a moderation workflow was added, where the content to be moderated and who will moderate the content can be decided. This self-empowering feature was the key aspect which Ameex delivered solving a major pain point for the customer.