customer

Customer Journey Mapping

From the first point of contact to becoming loyal customers, our UX strategists help you visualize your customer’s overall journey and make them act at all stages.

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Why Customer Journey Mapping?

Whether your customer interacts with your brand through website, mobile, live chat, email, social media, etc., mapping your customers’ journey visually helps you understand and address their needs and pain points at each touchpoint and deliver a highly engaging user experience.

  • Create memorable first impressions
  • Deliver differentiated buying experiences
  • Identify the most influential channels and touchpoints
  • Resolve customer pain points and hurdles
  • Reveal the gaps between channels and departments
  • Understand the changing persona as prospects move down the funnel
  • Improve engagement, conversion, and retention

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Our Approach

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    Create Persona

    Creating persona examples help understand your customers’ goals, motivations, needs, and pain points. We create personas for a specific customer type, a segment of customers, and the overall target group.

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    Segmentation

    Segregating customers journey into different stages help to focus on the goal you want your customers to achieve at each phase of their journey. We define how customers discover your company, research your products or services, why they choose you over competitors, influence their purchase decisions, and show loyalty.

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    Identify Touchpoints

    Identifying your touchpoints is an important process in customer journey mapping as it helps deliver engaging experiences at every step of their journey. We create a logical order of how customers interact with your brand, what they think and feel at each touchpoint, and offer solutions to enhance the experience and even maximizing the touchpoints.

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    Roadmap & Orchestration

    We create a visual illustration of your customers’ overall journey and provide a roadmap and action-plan to improve their experience at each stage and increase their engagement.

Some of the clients we work with

  • Racc
  • Purdue
  • Epilepsy
  • Dell
  • Prudential
  • Perrigo
  • Meadjohnson
  • Reckitt Benckiser

Enhance customer experience at each touchpoint to hit the bottom-line results.