Driving Membership Acquisition And Retention For Automobile Enthusiast Community Through Platform Re-engineering

One of the largest automobile enthusiast community in the world. Welcomes current owners, aspiring owners, and lessees of all the global automobile marque makes and models -- from classics to contemporary cars to join their global network. Located in Colorado Springs, CO, the association has more than 25,000 members in 85 chapters throughout North America

The customer wanted to stabilize and improve their existing business critical workflows in their complex digital ecosystem

To simplify membership, join and renewal processes by building a stable and innovation friendly platform

To reduce turnaround time for launching new features, fixing issues, and enhancing user experience

To reduce cost of maintenance

To improve collaboration with customer stakeholders

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