How we approach personalization

Define Goals: Outline the digital goals that should drive personalization
Discover Audiences: Target visitors in real-time based on their actions/intent.
Map the customer touch points: Understanding the right stage to deliver personalized content
Optimize and Go Omnichannel Approach: Delivering seamless relevant content at any device, channels.
Implementation Plan: Creating workflows to implement personalization plan.
Build Content strategy Plan: Crafting content for each persona, channels, and campaigns, etc.

Personalized audience journeys across touchpoints.
Changing static content into personalized experiences
Dynamically customize the layouts according to each audience preferences
Automating content personalization across channels.
Define event-based trigger messages on Email & App.
Provide adaptive recommendations like product recommendations, content recommendations, In-App, and email recommendations.