Unbiased evaluation approach designed to simplify your CMS / DXP selection process


Initial stakeholder interview

Defining detailed feature & process areas based on the current and future requirements/roadmap

Determine your capabilities (inhouse expertise/ vendors/Infra)

Vendor/Third party integration & Dependent system analysis

Define weightages for parameters / process areas

In-Depth evaluation of shortlisted CMSs across parameters

Weighted summary evaluation of CMS against each process area

Detailed Documentation of our findings

Estimated budget – from licensing to deployment for shortlisted solutions
Here is what is included in our assessment
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Website Software Version
Identify whether it is the latest or outdated
SEO Friendliness
Check to see if the platform is SEO friendly, and has provision to support the latest Google algorithm updates like Rich Snippets, AMP, HTML Error free, etc.
Data Privacy
Check to see if the platform is compliant with data privacy laws like GDPR, etc.
Omni Channel Experience
Analyze how much does your platform support omnichannel experience, and check to see if the users are getting frictionless experience across different channels.
User Analytics
Verify to see if the Analytics tracking is set up correctly or does the platform support / requires detailed tracking.
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API Integrations
The ability to integrate seamlessly with third party tools.
User Experience Design
We will understand your business and see if the customer journey and experience is meeting the intent.
Security Vulnerability
Look for vulnerabilities and security threats in your website
Customer Data & Personalization
We will look at how the customer data is captured and how the platform is using the available information to personalize the content for the users. We will also recommend the personalization scope for the platform.
Digital Marketing
We will review the platform’s capability to support ongoing digital marketing activities.