FREE DIGITAL WORKSHOP
How to activate, scale and measure your content marketing strategy using Sitecore
During this interactive workshop, you will learn how to master your content creation and experience delivery with speed, ease and scale using Sitecore. Participants will also gain hands-on experience in activating data-driven content marketing strategy and measure content effectiveness.
Presented by Ameex
Oct 28th, 2021
11 AM EST|1 Hour
Your content authors, experience creators and marketing team need the ability to quickly and easily build landing pages and update content themselves. Sitecore ecosystem allows them to do that. But many content and marketing teams continue to rely on their development teams for even simple content updates.
Ameex believes in empowering marketing and non-technical teams to utilize Sitecore to its full potential. This Free digital workshop is designed for helping content authors / editors, marketers, and other non-technical team members to:
Campaign Page Authoring
Learn how to use different components to quickly build landing pages or update campaign content
Managing Workflows
Effectively create, manage and track content approval process workflows
Personalization and Customer Profiling
Personalize content on campaign pages using rules and using content profiling to track visitor behavior
Measure Content Effectiveness
Setting engagement goals, analytics best practices, track interactions such as visits, campaigns, keywords, outcomes and more
Who should attend?
- Marketing communication specialists
- Content writers/editors
- Digital Marketers
- Product & Brand Owners
- Web Managers
- Any non-technical resources who are involved in content creation and publishing
Our Trainers
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PV Rajkumar
Associate Director – Digital TransformationAs Sitecore Digital Strategist, Rajkumar specializes in helping organizations to fully leverage Sitecore and help accelerate their digital transformation strategies.
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Ken Lowenberg
Director of Digital Marketing and TechnologyKen is a digital platform strategist and intuitive digital visionary. He has 15 years of experience in digital strategy, marketing, communications, partnership development, and celebrity engagement victory.
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Indhumathi Mayavelu
Senior Software EngineerSitecore certified professional with experience in Sitecore development on version 7.2 to 10.1. Strong exposure in Sitecore Personalization, Analytics, Campaign Management and website development.
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