Ameex & Personalization
Many firms have invested in personalization technology only to scratch the surface when running successful personalization campaigns. Ameex has helped global brands to effectively plan and launch personalization campaigns that has increased engagement and conversions
We can help you to connect your customer and their characteristics and behavioral data, such as location, gender, or previous visits to nurture the relationship between your brand and your customer.
How We Approach Personalization
Outline the digital goals that should drive personalization – what, why, and for whom
Know your audience
Outline your audience segment, build personas, and create content tailored for each segment
Map the customer journey
Map out journeys to know at what stages to deliver personalized content. (Need, Research, Decision, Customer)
Develop an effective content strategy that documents how to craft content for each persona, channels, campaigns, etc.
Create Workflow & Test
Create workflows for launching, maturing, and testing a personalization program
Single customer view by acquiring data from all your channels to deliver seamless relevant content at any device, channels
Driving Personalized Customer Experience And improving Goal Conversions for a Leading Financial Services Client
Types of Personalizations
Define the conditions in which content is delivered to a visitor.
Use visitor profiles & pattern-card matching to dynamically adapt the content shown in real time
Set rules based on a contact’s past behavior
Design user journeys, assess where people are in those user journeys, and then use triggers to move them through that journey
Test & Then Personalize
Use A/B & multivariate testing to assess which type of content works best with certain segments of your visitors.
Geo-Location based Personalization
Learn and use your visitor’s location to provide a dynamic user experience that you can deliver conditional renderings of the content based on where the user live or work.
Sitecore’s Potential for Personalization
Sitecore Experience Platform and Experience Commerce are the front running platforms that deliver the best personalization capabilities out of the box. Its potential to deliver is brought forth by the modules and practices that are built into it.
Sitecore Experience Database
Sitecore xDB aggregates all your customer contact and interactions data as a holistic repository to be utilized for Sitecore’s personalization efforts. Sitecore xDB empowers its own cloud-based AI to deliver an automated 1:1 personalization for each user.
Sitecore reads interactions and delivers experiences across devices and channel. User interactions from a mobile is attributed to the customer data and is considered while delivering personalization through website and vice versa.
Sitecore Omni with its universal tracker and headless CMS can identify data for aggregation and personalization across devices by delivering on the customer’s need to engage when and wherever they want seamlessly.
Sitecore’s empowered real-time visitor tracking lets us personalize the customer experience even for unrecognized visitor. Sitecore can identify browsing patterns and interests of the visitor from their browser session to adapt the personalization for the user. Over time, longer the user stays on the website, Sitecore’s response to any identified patterns will become real-time.
Sitecore doesn’t require a roaring skillset from the marketer to execute its personalization capabilities. Sitecore provides you the foresight and with some training from a trusted digital partner to push through those foreseeable barriers, personalization will be a breeze.