Customer identity and access management (CIAM) is secure data capture and management of customer identity and profile data, and control of customer access to applications and services. CIAM is all about the imperative to streamline operations, unify customer experience and enable digital transformation.
Potentially, if you are a consumer-facing business, a CIAM solution can reduce the risk of losing revenue, reputation, and consumers through a balance of security and customer experience.
CIAM helps you to make sure the Customer Experience is enhanced; Customer data security is not compromised & compliance are met by the organization as per the law of the land by having a unified & robust Customer Identity & Access Management (CIAM) system for authenticating & handling user data.
We at Ameex help you derive the benefits and Major value drivers of businesses using a CIAM platform to be:
- Providing a consistent, secure Omni-channel user experience by having an authentication & access system.
- Managing user consent and preference to meet compliance with Global data privacy requirements.
- Speed to Market vs DIY or Integrating multiple point solutions to achieve CIAM.
- Integration with Epsilon CDP with more customer Insights.