Blogs

Delivering Unified Customer Experience Using the Customer Data Platform

Delivering Unified Customer Experience Using the Customer Data Platform

Most marketers today will tell you that delivering a unified customer experience isn't easy. Only a… Read More

Using Precision Marketing to Drive the Data-Driven Decision Process

Using Precision Marketing to Drive the Data-Driven Decision Process

Precision marketing is making waves in the world of data-driven decision making. With evolving… Read More

What Data Matters Most for Customer Experience Personalization

What Data Matters Most for Customer Experience Personalization

While many marketers still analyze aggregate data, the best value will be gained from personalized… Read More

Improving Media and Entertainment With Personalized CX

Improving Media and Entertainment With Personalized CX

Customers today want an enhanced experience from their media and entertainment providers. And while… Read More

What is MadTech

What is MadTech? How does it help you to realize the full potential of your marketing efforts?

MadTech is a linguistic blend of terms, being the result of combining marketing, advertising, and… Read More

Why are Microservices the key to your Digital Transformation journey?

Why are Microservices the key to your Digital Transformation journey?

One of the primary keys to success in today's business environment is the tight-knit relationship… Read More

How to align your approach with the emerging digital commerce platforms landscape?

How to align your approach with the emerging digital commerce platforms landscape?

There are numerous emerging digital commerce platforms available on the market these days.… Read More

What do you need to be ready for Personalization?

What do you need to be ready for Personalization?

"Personalization requires having customer data and using it to improve the customer experience.… Read More

How can chatbots unleash the real potential of CRM?

How can chatbots unleash the real potential of CRM?

Backed by artificial intelligence (AI), chatbots are changing the way companies interact with their… Read More

Why Is the Martech stack so important?

Why is the Martech stack so important?

There is no denying the fact that marketing requires a great deal of technology. A digital presence… Read More

Going Headless without losing Personalization with Sitecore Omni.

Going Headless without losing Personalization with Sitecore Omni.

With the arrival of new connected devices such as wearables, smart speakers, VR Headsets, marketers… Read More

Top Digital Transformation trends you need to look out for in 2019

Top Digital Transformation trends you need to look out for in 2019

When we talk about a digital transformation, we are not necessarily talking about digital… Read More

Where You Should Use Artificial Intelligence - and Why

Where You Should Use Artificial Intelligence - and Why

Interest in artificial intelligence (AI) has skyrocketed in recent years. In fact, the volume of… Read More

Creating Mutual Trust, Collaboration & Change in Digital Deployments

Creating Mutual Trust, Collaboration & Change in Digital Deployments

DevOps culture is there to solve one of the most significant staff problems in the IT sector –… Read More

ageyrsj.jpg

Ways Enterprise Chatbot can go wrong!

Perhaps one of the top emerging consumer technology on a global scale is the AI enabled Chatbots… Read More

aeh.jpg

Making Chatbots an Effective Tool - with Drupal

According to recent surveys, over 80% of all businesses would like to implement chatbot technology… Read More

wageh.jpg

AI Computer-vision Delivers New Potential

Gartner says - Virtual assistants, immersive experiences and robots will transform how employees… Read More

adgf.jpg

Chatbots, Personalization, Data Analytics – How AI is disrupting Ecommerce

Ecommerce now and the future Ecommerce has seen a splurge over the past decade. The US market… Read More

aegf.jpg

Essentials of a digital experience platform

In the current market scenario, one can witness organisations gearing towards a paradigm shift in… Read More

waeshfgj.jpg

How AI Based Content and Commerce Personalization Increases Revenue

One of the core values of AI-enabled technology is that it personalizes the user experience. Take… Read More

zgdhfg.jpg

Can AI make us immortal?

The British satirist, Samuel Butler, famously quipped, “To himself everyone is an immortal. He may… Read More

aeshrgj.jpg

Why you need a HR bot/Digital Work Assistant? Why now?

Millennials have surpassed Gen Xers as being the most prominently represented generation in the… Read More

thumbnails.jpg

5 Ways how AI driven Bots help you to improve Customer engagement

Having a customer facing chatbot isn’t that big of a deal anymore. You can Google a chatbot creator… Read More