A perspective into how marketing technology tools and solutions are utilized by marketers and digital leaders to deliver individualized digital experiences that improves customer engagement and drives conversions
In this exclusive webinar, learn how marketing technology solutions like Customer Data Platform (CDP) can be leveraged to deliver 1:1 personalization on the right touchpoints that matter for your business. Also, discover how Acquia Customer Data Platform and Acquia Personalization play a key role at Epilepsy Foundation in increasing engagement and grow donations.
Join guest speaker Joe Stanhope, Principal Analyst at Forrester, Karen Wood, Sr. Director Product Marketing at Acquia, and Ken Lowenberg, Director of Digital Marketing, and Technology for Ameex Technologies (and former VP at the Epilepsy Foundation), as they discuss “Driving Conversions Through Deep Personalization: Learning to Leverage Marketing Technology Tools and Solutions for Full Customer Engagement.”
In this webinar, you’ll learn how to:
Utilize the most powerful technologies available to expand stakeholder engagement.
Understand your data and how to build strong data driven solutions that help you fuel your business growth.
Use personalization to present a unique user environment.
Karen has over a decade of experience working with enterprise brands and taking disruptive digital marketing technologies to market. Karen enjoys blogging about AgilOne’s new innovations, learnings from customers and industry best practices.
Director of Digital Marketing and Technology, Ameex Technologies
Ken Lowenberg joins Ameex with 15 years of non-profit management experience in communications, digital strategy, marketing, and technology. He has led teams in managing enterprise-level digital platforms.